Jon Vanhala, SVP of Digital Strategy & New Business at Island Def Jam, spoke to Billboard after his presentation at the Billboard FutureSounds conference titled “Applying the API Model To Music Product Development” about music apps, startup companies and the differences between audiences for access models like Spotify and Rdio and ownership models like the iTunes Music Store or physical album sales.
It’s an interesting discussion, I’ve been having with a few music/biz/tech peers. There’s so much more that can be done than what’s available; however, right now, we have a lot of tech people attempting music, and a lot of music people attempting tech. There’s a major disconnect.
If we’re going to see true innovation in this space, we need more people like Jon, who understand both sides of the fence (music & tech).
Source billboard.biz
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